|
Untitled Document
|
 |
| |
| |
|
|
| |
|
| Our Services |
| |
Online data collection
Through our Planet Pulse portal, we have developed a worldwide community of consumers and business decision-makers who have agreed to participate in surveys for market research purposes only.
Members of Planet Pulse are invited to join a range of interesting surveys; the findings of which contribute to the way companies develop their products and services. This may include studies that encompass usage and attitudes, advertising and concept evaluation, and brand health trackers.
Survey participants are incentivised in a variety of ways, with an opportunity to redeem 'pulses' for tangible and valuable rewards.
For more information on becoming a Planet Pulse member, please visit us at www.planet-pulse.com. |
|
| |
 |
| |
Call centre solutions
We offer comprehensive call centre solutions:
 |
Centralised quota management in real-time |
|
Tight integration with cost effective sample solutions |
|
Aggregation of data reported in real-time |
|
Efficient project deployment to a global contact centre network (Avaya VOIP) |
|
Single point of contact |
|
| |
Specifically, our multi-lingual CATI services provide the following benefits:
|
Turn-key solutions |
|
24-7 inbound and outbound VOIP CATI services |
|
Real-time data reporting |
|
Questionnaire programming |
|
Translation management |
|
Data processing |
|
|
|
| |
|
| |
Professional translation services
Our aim is to create a target text that is precise in content and context. We make it a point to understand each source word as well as the overall meaning and background of the source text to achieve this result. |
|
| |
|
| |
Web Usability Test Solutions
Now with specific usability testing facilities, Pulse Group Plc. continues to offer superior data collection techniques and innovative solutions through I-Web.
I-Web is a one-to-one qualitative method of observing your customers as they use interactive technologies. This allows you to see where users have difficulties and improve the interface design.
By bringing together the expertise of a research specialist with a best practice usability lab, I-Web is able to identify the strengths and weaknesses of your web site, intranet or e-commerce application.
I-Web usability lab features:
|
Captures all on-screen participant actions with an audio recording of all their comments with real time seamless audio and video observation |
|
Video overlay of the participants face to gauge their facial expressions |
|
In-depth analysis both during and after the event |
|
|
|
| |
|
| |
Qualitative online and offline solutions
Qualitative research enables us to delve deeper into consumer behaviour, by uncovering the dynamics within relationships between consumers and brands, both at a rational and unconscious level.
Our ultimate aim is to deliver real insights for your business in order to guide business strategy, in areas such as positioning, branding, advertising evaluation, new product development, customer satisfaction and stakeholder management.
Our experienced and specialist team will help you to uncover the needs, motivations and perceptions of your audience, whether mainstream consumers, Small or Medium Enterprises (SMEs), healthcare professionals, or early adopters.
We offer a range of tools and techniques in the qualitative space, including standard focus groups and in-depth interviews, online focus groups and bulletin boards, accompanied shops, client and consumer workshops, and ethnographic approaches.
The strategic partnership that Pulse has with online software provider, Itracks, forms the basis of our online qualitative offer within the region. We provide online focus groups and bulletin boards in a range of languages, and can recruit from Planet Pulse, Asia's largest online community.
Our modern, stylish and comfortable group rooms, based in heart of Kuala Lumpur, provide the ideal venue to hold fieldwork. They are equipped with one-way mirror, seating for up to eight clients, headsets, simultaneous translation and digital/audio recording.
In summary, we provide a full range of qualitative services:
|
Recruitment, through to moderation, analysis and reporting |
|
An experienced team |
|
Professional simultaneous translators |
|
An established network of qualitative partners within the region |
|
Local and international research capabilities |
|
Centrally located state-of-the-art viewing facilities |
|
Access to Planet Pulse and our online panel of respondents |
|
|
| |
|
| |
|
| |
|
| |
| Note: |
| To view archive documents, you must have Adobe Acrobat Reader installed on your computer. To download Adobe Acrobat Reader, please click here >> |
 |
|
| |
|
|
